By Wayne Brown
The buzz around the growth of FinTech-Bank partnerships continues to increase becoming more of a reality than hype. For years, a startup developing a strategic partnership with a bank was rare or unheard of. But times continue to change and opportunities for collaboration are real. Despite FinTech’s capacity to build meaningful relationships with banks, successful execution starts with strategy. Without a strategy, FinTechs are set for failure.
The Walker Group has helped hundreds of FinTechs, directly or through incubators and accelerators, to partner with banks. Although most of these partnerships are included as success stories some are not, mainly due to the FinTech either not developing or improperly executing a strategy.
Another method is to use blogs to provide relevant industry information. This form of lead generation is to “educate” rather than to “sell”. People are often interested in how they can perform their job better or just to get insight. Usually, this channel provides information to passively reach your audience resulting in additional leads.
The process of successful lead generation constantly changes. I liken lead generation to mining for gold. It takes time to sift through all the rocks to find the valuable nuggets. FinTech lead generation takes hard work. When seeking those key opportunities, the effort is worth it. If the desired results are not obtained, do not get discouraged but try again. The results are worth all the effort.
The Walker Group is a global corporate development and advisory firm serving multiple industries including FinTech, finance, and technology. Our varied market segments enable us to identify synergies and opportunities to stimulate growth as we partner with our clients to expand their business. Through our one-on-one CEO Advisory Services, we help companies navigate their key business problems, increase sales, build new revenue streams, and gain customers.
Wayne Brown is the Managing Director at the Walker Group, a bridge between FinTech and financial institutions, working with FinTech companies and banks to find and create mutually profitable opportunities. Their varied market segments enable them to identify synergies and opportunities to stimulate growth, which includes identifying new products and services, building a strategic plan, or entering new markets. For more information about The Walker Group contact wbrown@walkergroupnyc.com.
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